1946 Ford Deluxe

1946 Ford Deluxe

The pent-up market created an unprecedented demand for new cars. Ford's advertising agency, J. Walter Thompson, created a brilliant teaser campaign: "There's a Ford in your future." Until July, it showed only parts of the "new" Ford in a crystal ball; then there was a publicity blitz culminating in "V-8 Day" on October 26, 1945. More than a million Americans flocked into showrooms for the public introduction, and nearly half a million promptly placed their orders.

For consignment, a mostly original 2-door 46 Deluxe Coupe, featuring the original engine, a restored exterior, plenty of chrome and brite work correct for 1946, and a beautiful interior.

Maroon paint covers straight steel panels. By the mid 1940's gone are the running boards and fenders became more integrated to the body. A new horizontal grille with 3 metal bars and red stripe are topped by a larger bar that rises to the hood. A long brite work trim piece starts at the hood and moves back on the belt line to the rear for the car ending on the trunk. Smaller horizontal trim pieces adorn each fender which house wide white sidewall tires with F O R D engraved mood caps and chrome trim rings. Looking at the rear of the car, we see an oval rear window, which culminates over a bulbous trunk lid also sporting 2 horizontal trim pieces and is flanked by simple oval tail lamps.

One big difference for 1946 was the interior. This Coupe looks striking in navy blue and gray with cream bakelite accents and red striping. The instrument numerals are red on a black field with a chromed speedometer needle and clock hands. (An electric clock was standard on the Super DeLuxe) When one turned on the headlights at night, the gauges glow beautifully with the red numerals backlit and the edges of the chromed needles outlined in white light. Seats have been restored and the exact material is unknown, however it is in very good overall condition, as the door panels.

This 1946 Ford has the 59 A V8 block that had been used in the Mercury from 1939; it displaced the same 239.4 cubic inches and develops an even 100 horsepower at 3,800 rpm. Meanwhile, the rear axle ratio went from 3.78:1 to 3.54:1.

The X frame appears strong and sturdy, and some surface rust is seen, however no invasive rust is noted at this time. Floor pans, and fenders are in good condition.

A mostly original Ford Deluxe, and maroon seems to be the color to go with, as there are other examples here at Classic Auto Mall in this garb, but not as original as this unit. A smooth driver, shifter, and runner, that is sure to bring a smile to the new owners face when the step in and drive away effortlessly!

Classic Auto Mall is a 336,000-square foot classic and special interest automobile showroom, featuring over 300 vehicles for sale with showroom space for up to 1,000 vehicles. Also, a 400 vehicle barn find collection is on display.
This vehicle is in our showroom in Morgantown, Pennsylvania, conveniently located just 1-hour west of Philadelphia on the I-76 Pennsylvania Turnpike. The website is www.classicautomall.com and our phone number is (888) 227-0914. Please contact us anytime for more information or to come see the vehicle in person.