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1937 LaSalle

Series 50 Coupe

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Figure based on a stock vehicle with OH rates with $100/$300k Liability/UM/UIM limits. Rates vary depending on the state, coverage selected and other factors. Policies underwritten by Essentia Insurance Company. Some coverage and discounts not available in all states. Call 877-922-9701 to speak with a representative or apply online. $300 /YEAR insurance
Body Color
Engine Size
322 V8
Transmission Type
3 Speed Manual

1937 LaSalle Series 50 Coupe

1937 LaSalle Series 50 Coupe 

Boy, the way Glenn Miller played, songs that made the hit parade.  Guys like me we had it made, Those were the days!   Didn't need no welfare state, ev'rybody pulled his weight, gee our old LaSalle ran great…Those were the days!  LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by GM's Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board. Sloan created LaSalle as a companion marque for Cadillac.

For consignment, a passing of the owner leaves the car to his wife, and she does not have interest in it since the passing.  She states a restoration was nearly completed and all invoices are included.  A few faults, but a mostly original car in beautiful condition and a “truckload” of extra parts included including an extra engine and radiator.

Harley Earl's work with the LaSalle resulted in a graceful vehicle, led by an elegantly thin grille that now concealed the previously exposed radiator, which was shared with Cadillac and Pontiac.  Earl's other contribution was the modern, airplane-styled, horizontal chromed ribs within the hood cowl and the full body running trim spear.  All bodies were now made by Fleetwood, and we can see this car has the optional vent windows which were initially called “No Draft Individually Controlled Ventilation” later renamed "Ventiplanes"  on the door glass setup.  Body panels are all steel, no rust and straight as arrows, all bathed in beautiful black.  A single large headlight hangs from either side of the grille, and just below are wonderfully bodacious rounded front fenders.  These run to the doors where they create a running board, which connects to a rear fender slightly jutting from the rear quarter panel.  These fenders frame red steel wheels with chrome trim rings at the edges, and a central badged moon cap in wonderful chrome.  The long hood makes its way to a split windscreen, and a full metal top which curves to the back of the car, where it undulates into the trunk lid design.  The rear fenders are elongated and house a tail light at the back of the bulbous shape.  In front and on back is a large wide chromed bumper to contrast the back and bring your eye to the bottom of the car's design.  

A swing of the single door on either side shows art deco styled stitched edging on felted door panels that house shiny chromed knobs and cranks.  A long split back solid seat bench sits within a deep tub and is covered in gray cloth which is nearly perfect.  There is some darker gray piping on the edges to add contrast.  Up front a silver dash with a brushed chromed central instrument cluster has the big round speedo, and working clock.  A few knobs and pulls are between the clock and speedo.  In front of the driver are horizontal rectangular gauges which have a wonderful warm cream background, just like the dual round gauges in the center.  The passenger is afforded a glovebox.  The shift lever reaches for the driver's hand from the center on the floor, and a large bakelite black steering wheel fronts the dash.  This has the styled LS badge within its center.  Nice dark gray carpeting floods the floors throughout, and in back are two fold in and up jumpseats that will eventually rest on more dark gray carpeting.  A nicely paneled headliner, also in gray covers all the upper surfaces.  Chromed interior surrounds of the glass is noted throughout with no leaks or stains.

Under the cowled hood, sits a fully restored and running like a top 322ci V8 engine.  It is fed by a 2 barrel carburetor and there is a 3 speed manual transmission on the back.  The rear has a 3.92 gear setup within, and all wiring and add-ons are in great condition under this streamlined hood.

Fully restored with black paint for the undercoating, a new shiny gas tank is strapped to the rear underside.  A clean rust free exhaust is on, and it scales its way rearward past independent coil sprung front suspension, and leaf sprung rear suspension.  Manual drum braking is on all 4 corners.  An X frame holds everything together and all is buttoned up for the structural soundness of this vehicle.

It fired right up and off to the test track where it drove beautifully, has a wonderful ride and all was working save for the radio and the gas gauge.  Shifting was very smooth, and steering was somewhat effortless providing it was not powered.  A good solid driver overall.

Right out of the late 1930's and GM's answer to a market which they felt was left untapped between the Buick and the Cadillac, it filled the niche for many years until the division's demise in 1940.  This very nice restored example is hot to trot off the showroom floor, all it needs is a turn of the key.

Classic Auto Mall is a 336,000-square foot classic and special interest automobile showroom, featuring over 650 vehicles for sale with showroom space for up to 1,000 vehicles. Also, a 400 vehicle barn find collection is on display.
This vehicle is located in our showroom in Morgantown, Pennsylvania, conveniently located just 1-hour west of Philadelphia on the I-76 Pennsylvania Turnpike. The website is www.classicautomall.com and our phone number is (888) 227-0914. Please contact us anytime for more information or to come see the vehicle in person.